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Permanent Insurance

Lifetime Protection,
Worry-Free Future

Invest in your family’s future with lifetime coverage and the potential for cash-value growth within your policy. Supplement your retirement planning or create new financial opportunities with the added benefits of permanent insurance. Leave a lasting financial gift for the people you love.

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Protection Plus More

Get the security of lifetime coverage plus the potential for cash-value growth within your policy. Carriers offer three unique products designed to protect your family and build financial flexibility.

Whole Life

Get lifetime coverage, guaranteed premiums, and the potential for cash-value growth over time. Participating policies may offer dividends, providing further financial benefits. Whole life insurance is a great option for those seeking stability and long-term value.

Universal Life

Enjoy the flexibility to customize your premiums and death benefit options while building cash value within your policy. Universal life offers investment choices, allowing you to potentially grow your wealth over time. It’s a smart choice for those who want a balance of coverage and financial flexibility.

Term 100

Secure affordable coverage that lasts until age 100 with guaranteed premiums. It’s a cost-effective way to guarantee lifetime protection, especially for those focused primarily on leaving a financial legacy.

Ready to see some options?

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easyLife University

Life Insurance Questions? We’ve Got Answers.

Knowledge is power, especially when it comes to life insurance. easyLife University is your go-to resource for clear explanations, helpful tips, and the confidence to make informed decisions about your coverage.

Permanent life insurance offers coverage that lasts your entire life, unlike term insurance that has an expiry date. This means your loved ones are guaranteed a payout whenever you pass away. Permanent policies often build cash value over time, which you may be able to access while you’re alive.

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Both permanent and term life insurance offer valuable protection. Term insurance is a great option for temporary needs, like covering a mortgage or your kids’ education. Permanent insurance provides lifetime coverage and can be a smart way to build financial security for your loved ones.

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Permanent insurance premiums are typically higher than term initially, since they offer lifetime coverage. But that doesn’t mean it’s not good value. If you need lifelong protection, permanent insurance can be a smart investment.

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Think of the cash value in some permanent policies like a built-in savings account. It grows over time as you pay premiums. You might be able to borrow against this cash value, withdraw some of it, or use it to pay future premiums.

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Participating policies let you share in the insurance company’s profits. This can come in the form of dividends, which you can use to pay premiums, increase your coverage, or take as cash. It’s a way to potentially grow your policy’s value even more.

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Choose from Canada’s best insurers!

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Get Permenant Life Insurance in 3 Easy Steps

It’s free, it’s easy.

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Learn

Get the facts on term life insurance and figure out the right coverage for your family’s needs.

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Choose

Compare Canada’s top life insurers, all in one place. Find the perfect term life plan for your budget and lifestyle.

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Apply

Start your application online and get the protection you need. Easy.

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Have Questions?
Check out our University